What's really going on inside your head when you make a decision, make a mistake, or have a few drinks? In this segment, Ira and guests talk about new research involving the field of functional magnetic resonance imaging, or fMRI. The technique allows researchers to monitor the blood flow through parts of the brain as it responds to stimuli, allowing researchers to monitor which parts of the brain are active and which are resting. Though the technique is being eagerly explored in a variety of fields, fMRI has received criticism from some brain experts as being the modern-day equivalent of phrenology. We'll hear about the technique, and what it can tell researchers about the inner workings of the human brain.