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So the shift to public display, a shift to expected social interaction, changed the way the students learned and the effort they put into their education. If that’s not an incentive to experiment with and use social software I don’t know what is. Social software isn’t just a new way to work, it changes the effort we put into that work. Now there is a sound byte for social media consultants.

Welcome to the Collaboration Age, where even the youngest among us are on the Web, tapping into what are without question some of the most transformative connecting technologies the world has ever seen. These tools are allowing us not only to mine the wisdom and experiences of the more than one billion people now online but also to connect with them to further our understanding of the global experience and do good work together. These tools are fast changing, decidedly social, and rich with powerful learning opportunities for us all, if we can figure out how to leverage their potential.