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Avvo's new competitor It has been a few weeks since I mentioned Avvo, the controversial Seattle online attorney rating service that was promptly sued after its debut in June. Now, it turns out that Avvo will be facing some competition from an Arlington, Va.-based startup called HireTrade that has created a "legal marketplace" in which attorneys can post online profiles and clients can attempt to find attorneys to work on their cases. For now, the company is focusing on the legal markets in Washington, D.C., New York and Philadelphia, but it plans to expand to other geographic areas in the future. HireTrade says its HourlyValue Ratings System taps the knowledge of clients to rate attorneys, a method that it believes is more effective than a 1 to 10 rating scale like what Avvo employs. (HireTrade says it will not post a rating of an attorney until it accumulates three projects/reviews of the attorney.) At the present time, HireTrade's database does not appear to be as robust as Avvo's. I searched for three different attorney names and did not get a result or an attorney rating. (Similar searches on Avvo returned hundreds of attorneys.) Still, I asked HireTrade Chief Executive Neil Sandhu how his company is different from Avvo. Here's what he said: We think that existing professional ratings systems, including most numerical ratings systems, result in arbitrary values as it is impossible for a numerical algorithm to really capture every single nuance of a professional's background or decide what is the correct weight to place on different items of information such as experience, education, etc. (not to mention the fact that it appears that some of these systems merely assign higher scores to those professionals who take the time to fill out their profiles in more detail). Thus, meaningful comparisons are difficult to draw from the numerical values that result. Furthermore, there is very little actual intrinsic value in any number generated by such a system. And he continued: But what does a 5.0, 7.5, or 10 really signify when it comes to the seller of a service and, even if a numerical system was somehow perfect at capturing and interpreting data, can you really effectively compare someone who has a 8.8 to someone who has a 9.5--what if the person with an 8.8 has worked on more difficult matters and the person with the 9.5 has worked a long time and done very well with less difficult work? When the service is at the heart of what is being sold, we think an entirely different system must be used. Those are also some of the arguments made in the lawsuit against Avvo. Posted by document.writeln(showE2("johncook","seattlepi.com","John Cook"))John Cook John Cook at August 27, 2007 11:35 a.m.Category: Avvo Comments #48664Posted by unregistered user at 8/27/07 8:33 p.m.hey. i told those guys to turn their site into a myspace for lawyers but nooooo. what do i know Report violation #48671Posted by unregistered user at 8/27/07 9:31 p.m.Avvo's primary competition is certainly their own misguided idea and the shark who pounced on their inane offering. Report violation

Forget iPhone, Think Google Phone Written by Om Malik Sunday, December 17, 2006 at 12:33 AM PT | 74 comments The Observer of London is reporting that Google might be working with HTC and mobile/telecom giant Orange to build a Google Mobile Phone, which could possibly have Google software inside the device, and would be able to do many of the web tasks smartly. The device, article speculates, could go on sale in 2008. (Of course, we would all have forgotten by then… if it doesn’t happen.) Orange and Google, both declined to comment. Their plans centre on a branded Google phone, which would probably also carry Orange’s logo. The device would not be revolutionary: manufactured by HTC, a Taiwanese firm specialising in smart phones and Personal Data Assistants (PDAs), it might have a screen similar to a video iPod. But it would have built-in Google software which would dramatically improve on the slow and cumbersome experience of surfing the web from a mobile handset. It would be interesting to see if this comes to fruition. Google, in recent months has become increasingly aggressive about its mobile ambitions, and is pushing into the carrier space, though there have been some snags. Google Phone, if you think about it is a reasonable speculation. Google has been aggressive in developing location based services, has amp-ed up its local search and mapping services. In addition, it has also been mobilizing its applications such as GTalk and GMail. YouTube, the video arm of Google, is beginning to embrace the mobile ecosystem. Normally, one would not spend too much energy on this bit of news. However, presence of Andy Rubin on Google campus gives us a reason to pause. Who is Rubin? He was one of the co-founders of Danger, the company that makes the Sidekick devices. He sold his last company, Android to Google for an undisclosed amount of money, and he has been holed up in Mountain View, California campus of Google, doing something. No one knows what, but since Android was focusing on mobile, it is safe to assume that he just might be involved in Android. Danger, as you might know has become a multimillion dollar business based off the “compress web and take it mobile” technology developed by Rubin and others. Businessweek had reported that Android was working on a cell phone operating system. One source familiar with the company says Android had at one point been working on a software operating system for cell phones. … In a 2003 interview with BusinessWeek, just two months before incorporating Android, Rubin said there was tremendous potential in developing smarter mobile devices that are more aware of its owner’s location and preferences. “If people are smart, that information starts getting aggregated into consumer products,” said Rubin. For Orange, this could be a valuable asset in its triple play ambitions. The company owns broadband businesses across Europe, and has access to 3G networks, and is owned by France Telecom. It could use Google’s web expertise to take on its rivals, by offering web-mobile hybrid phones, and at the same time get a slice of mobile advertising revenues. I know, sounds far fetched, but not out of the real of possiblity. Your thoughts?

Microsoft invests $240M in Facebook, as Facebook develops ad product By Doug Sherrets 10.24.07 Updated Microsoft has snagged a deal to invest $240 million into popular social network Facebook, valuing the company at $15 billion — a 1.6 percent stake. Microsoft has also agreed to advertise on Facebook in international markets. We listened in on a well-staged official press conference call that the two companies did this afternoon — you can read most of the same information in the press release. Here are some highlights: Microsoft needs the international ad agreement because Facebook says nearly 60 percent of its 50 million active users are based outside of the US. Facebook also claims to be gaining 200,000 new users per day, worldwide.

Facebook’s emergence into a major Internet player has been compared to Google’s rocketship rise a few years ago.

Three products in the social-software toolbox -- blogs, wikis and RSS -- have begun to gain traction inside companies. Blogs are probably the best known, thanks in part to their popularity on the Web and partly because of the handful of executives who use blogs to address customers and employees and to muse about industry trends. Lately, blogs are showing up inside companies -- including Procter & Gamble Co., Northwestern Mutual Life Insurance Co. and ad agency TBWA Worldwide, among others -- as a way for rank-and-file employees to discuss important industry trends, to bring project team members up to speed, or for employees to vent about changes within the company. Wikis aren't as familiar as blogs, but they may be even better suited for business use. They're versatile tools for doing almost any sort of collaboration, from project management to building vast repositories of knowledge. (That's what the best-known public wiki, Wikipedia, has done.) At Walt Disney Co.'s Pixar studio, for instance, wiki technology is being used to help coordinate new computerized animation tools for the studio's planned 2008 release of a film called "WALL-E." Finally, RSS (for Really Simple Syndication) knits together all the material created on blogs and in wikis and delivers it in easy-to-find fashion. RSS lets employees keep up to date on the latest blog post or change in the project-team wiki. It also can alert users to changes in business-critical information like an entry in a spreadsheet or even the computerized output from production equipment, such as error messages from semiconductor machinery. Other Web 2.0 te