Business Diary: Royal London gets on its bike - Business News - Business - The Independent - 0 views
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Kyle Jackson on 30 Nov 11"Life insurers aren't usually regarded as the sort of companies where adrenaline rules - and you might think that Royal London, one of the country's biggest mutually owned insurers, would be more sleepy than most. Someone at the company obviously has a yearning for a more high-octane life, however. Royal London has just extended its contract to sponsor the Isle of Man TT motorbike race for another three years. It's a deal that brings the company worldwide publicity, although maybe an odd one for an insurer, given the regular accidents."