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As a tech enthusiast and marketer, one often has to tackle a moot question: ‘Is this product a be-all for one or all-things-for-everyone?’ If the former, it means the product does a lot in a well-researched niche. If the latter, it’s a flop. Or, back to basics as in our Painware story. While the Beam in Samsung’s Galaxy seems to focus on a certain type of customer and need, does it face the hazards of line extension?