Group items tagged

"There is a difference between Social Media IN schools and Social Media FOR schools. There is a difference between Social Media IN schools and Social Media FOR schools. While social media in schools deals primarily with policies around how to use (or not use) social media in the classroom with students, social media for schools is about storytelling and getting their stakeholders (teachers, students, administrators, parents, community) to spread these stories."

"While my last blog post was focused on developing shareable content FOR schools via social media, I have taken a step back to look at the bigger picture and the different components schools need to consider and gain fluency in order to best harvest the power of social media for them. awareness of the difference between social media IN schools and FOR schools social media strategy for schools social media platforms and tools: characteristics, capabilities, type of content suited for particular platform, image/video sizes characteristics of shareable content"

"I spent an intense day with administrators (Heads of School, Directors of communication, admission) at the AASSA (Association of American Schools in South America) Social Media Institute discussing social media FOR schools (not social media IN schools). You can find the documentation including resources and examples in this post."

"What tools and platforms are available to better assist schools in better communicate and market themselves to parents and a community at large? How about creating School Information Network Channels by using diverse media platforms to: * stay in touch * solicit feedback * share upcoming and current events * share different media (audio, images & video) * share students' voices"