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Contents contributed and discussions participated by Carolyn Reeb

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Carolyn Reeb

visual-communications-ethos-pathos-logos-1310731.jpg (3300×2550) - 2 views

gocouponz.com/...ethos-pathos-logos-1310731.jpg

Part 2 advertisements

shared by Carolyn Reeb on 03 Feb 14 - No Cached
  • Carolyn Reeb on 03 Feb 14
     
    Identify ethos, pathos, logos
Carolyn Reeb

Super Bowl Commercials from Feb. 2, 2013 - NFL.com - 0 views

www.nfl.com/...commercials

super bowl commercials nfl

shared by Carolyn Reeb on 03 Feb 14 - No Cached
  • Carolyn Reeb on 03 Feb 14
     
    Superbowl 2014 commercials
Carolyn Reeb

Discretion: La Maison Blanche | The Economist - 0 views

www.economist.com/...-ran-america-la-maison-blanche

economist satire 1 part 2

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  • Carolyn Reeb on 03 Feb 14
     
    Great Satire ARticle in the Economist making fun of recent French gossip regarding Francois Hollande, Segalene Royale, Valerie Triaerweiler, Sarkozy, Cirac and Mitterrand - comparing them to US personalities
Carolyn Reeb

Language of Persuasion | Media Literacy Project - 0 views

medialiteracyproject.org/language-persuasion

persuasion media literacy argument rhetoric

shared by Carolyn Reeb on 30 Jan 14 - No Cached
  • Advertising is the easiest starting point: most ads are relatively simple in structure, easily available, and in their original format. Media literacy beginners are encouraged to learn the language of persuasion by examining ads.
  • use several techniques simultaneously
  • Political rhetoric – whether used by politicians, government officials, lobbyists, or activists - is more difficult to analyze, not only because it involves more emotional issues, but also because it is more likely to be seen in bits and fragments,
  • ...1 more annotation...
  • Basic persuasion techniques
  • Carolyn Reeb on 30 Jan 14
     
    Part2; Language of Persuasion
Carolyn Reeb

Persuasion Through Communication | Social Media Today - 0 views

socialmediatoday.com/...rsuasion-through-communication

persuasion communication social media

shared by Carolyn Reeb on 30 Jan 14 - No Cached
  • we were persuaded through sending out a one way communication where we talked, they acted.
    • Carolyn Reeb
      Carolyn Reeb on 30 Jan 14
       
      'We' being the Media
  • They acted by ignoring or buying.
    • Carolyn Reeb
      Carolyn Reeb on 30 Jan 14
       
      'They' being the consumer or viewer (us as the audience)
  • numbers, the ROI, the reach, frequency, impressions and the sales dollars
    • Carolyn Reeb
      Carolyn Reeb on 30 Jan 14
       
      ROI=Return on Investment (we are the reactionary viewers -- they must decide if it's worth it in monetary value)
  • ...25 more annotations...
  • What was ignored was the word of mouth, brand loyalty that was built as well as evaluating what you were saying to your audience that  persuaded them to buy. Was it price? Competitor’s failure to communicate? What are you saying to your audience that persuades them to notice, comprehend and take action?
    • Carolyn Reeb
      Carolyn Reeb on 30 Jan 14
       
      MOTIVATION to buy -- the power of persuasion we will look at is in language of the mass media
  • We are constantly communicating a message verbally and non verbally
  • facial expression
  • we exist
    • Carolyn Reeb
      Carolyn Reeb on 30 Jan 14
       
      Again = THE MEDIA (we) EXIST = they impose their presence on us (PART 2, Media Placement)
  • how we are better than the rest and how we can solve their problem
    • Carolyn Reeb
      Carolyn Reeb on 30 Jan 14
       
      By what persuasive techniques? 
  • communicate to create dialogue, conversation and engagement. We are establishing a communication channel that is persuading people to listen.
  • If they do not accept the message they act by either voicing their opinion or ignoring.
  • we communicate, we are persuading
    • Carolyn Reeb
      Carolyn Reeb on 30 Jan 14
       
      AGAIN! The Media (we) is INTENT on persuading
  • are persuading them to listen, accept, comprehend and act
  • stages of brand perception and acceptance.
    • Carolyn Reeb
      Carolyn Reeb on 30 Jan 14
       
      CLick this = ways of persuasion = brand acceptance! Brand loyalty is POWERFUL
  • We buy from people/a brand that we hear,
    • Carolyn Reeb
      Carolyn Reeb on 30 Jan 14
       
      Now the 'we' is also identifying the media as the consmer = put ourselves in 'their' shoes
  • Crafting a message
  • needs to guide and direct them
  • to persuade them and the repeats to buy
  • Unaware. Introducing your brand
  • Aware. Those that are aware but not yet sold on your message
  • need to be nurtured and pushed along through repeat communications.
  • Acceptance. Are they accepting what you are saying?
  • We trust people/brands that make us trust them.
  • Action. We want people to take action from our communications.
  • In social media we are visual.
  • Aristotle in his book, The Art of Rhetoric, equated communication to persuasion.
  • a speed zone sign vs a police officer sitting with a radar gun
    • Carolyn Reeb
      Carolyn Reeb on 30 Jan 14
       
      In the Media -- recommendation vs. enforced
  • level of awareness, acceptance and buyer stage.
  • The retailers persuaded them to want to have.
  • Carolyn Reeb on 30 Jan 14
     
    Part 2
Carolyn Reeb

Advertising and women - YouTube - 0 views

www.youtube.com/watch

advertising Part 2 Media

shared by Carolyn Reeb on 29 Jan 14 - No Cached
  • Carolyn Reeb on 29 Jan 14
     
    The media's perception of women -- required text for Part 2 * Show an awareness of the potential for educational, political or ideological influence of the media
Carolyn Reeb

R.U.R., by Karel Capek - 0 views

ebooks.adelaide.edu.au/...rur

Part 2 Media

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  • Carolyn Reeb on 29 Jan 14
     
    * Show an awareness of the potential for educational, political or ideological influence of the media Novel book option
Carolyn Reeb

The 2 Teenagers Who Run the Wildly Popular Twitter Feed @HistoryInPics - Alexis C. Madr... - 0 views

www.theatlantic.com/...283291

shared by Carolyn Reeb on 26 Jan 14 - No Cached
  • Carolyn Reeb on 26 Jan 14
     
    @EarthPix
Carolyn Reeb

The Influence of Visual Media on Literacy and the Literary Experience - UTPB Wiki - 0 views

utpb.wikia.com/...cy_and_the_Literary_Experience

shared by Carolyn Reeb on 24 Jan 14 - No Cached
  • Carolyn Reeb on 24 Jan 14
     
    Part 2 : Language and Mass Media
Carolyn Reeb

Language in Literature - Roman Jakobson - Google Books - 1 views

www.google.cz/books

google books language literature Roman Jakobson

shared by Carolyn Reeb on 10 Jan 14 - No Cached
  • Carolyn Reeb on 10 Jan 14
     
    Language in cultural context from 1920's - Roman Jakobson
  • Carolyn Reeb on 10 Jan 14
     
    Essays and literature by Slavic philosopher, Roman Jakobson - specifically discusses language in cultural context
Carolyn Reeb

Billboards That Drop Angels On Your Head : Krulwich Wonders... : NPR - 1 views

www.npr.org/...-that-drop-angels-on-your-head

advertisements of future

shared by Carolyn Reeb on 05 Jan 14 - No Cached
  • Carolyn Reeb on 05 Jan 14
     
    part 2, media, advertisement
Carolyn Reeb

Comic Artist Yumi Sakugawa On Friend-Love, Identity And Art : Code Switch : NPR - 1 views

www.npr.org/...n-friend-love-identity-and-art

comic identity art artist

shared by Carolyn Reeb on 05 Jan 14 - No Cached
  • Carolyn Reeb on 05 Jan 14
     
    identity
Carolyn Reeb

▶ Could your language affect your ability to save money? - Keith Chen - YouTube - 0 views

www.youtube.com/watch

language affect ability money economics savings

shared by Carolyn Reeb on 29 Dec 13 - No Cached
  • Carolyn Reeb on 29 Dec 13
     
    Can language influence savings/culture? 
Carolyn Reeb

▶ What is verbal irony? - Christopher Warner - YouTube - 1 views

www.youtube.com/watch

irony verbal

shared by Carolyn Reeb on 29 Dec 13 - No Cached
  • Carolyn Reeb on 29 Dec 13
     
    FOA practice, Explanation of verbal iron fits in with Language in cultural context
Carolyn Reeb

5 Things Every Presenter Should Know About People, Animated | Brain Pickings - 0 views

www.brainpickings.org/...-about-people-susan-weinschenk

presentation FOA

shared by Carolyn Reeb on 28 Dec 13 - No Cached
  • Carolyn Reeb on 28 Dec 13
     
    5 tips on presenting
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