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Home/ Digital Ethnography at Kansas State University/ Contents contributed and discussions participated by Mike Wesch

Contents contributed and discussions participated by Mike Wesch

Mike Wesch

Rejaw - 0 views

shared by Mike Wesch on 09 Aug 08 - Cached
Mike Wesch

Joyce on Esthetic Arrest - 0 views

  • the feeling which arrests the mind in the presence of whatsoever is grave and constant in human sufferings and unites it with the human sufferer
  • You see I use the word ARREST. I mean that the tragic emotion is static. Or rather the dramatic emotion is. The feelings excited by improper art are kinetic, desire or loathing. Desire urges us to possess, to go to something; loathing urges us to abandon, to go from something. The arts which excite them, pornographical or didactic, are therefore improper arts. The esthetic emotion (I used the general term) is therefore static. The mind is arrested and raised above desire and loathing.
  • It means certainly a stasis and not a kinesis
  • ...4 more annotations...
  • force of generalization which would make the esthetic image a universal one
  • The instant wherein that supreme quality of beauty, the clear radiance of the esthetic image, is apprehended luminously by the mind which has been arrested by its wholeness and fascinated by its harmony is the luminous silent stasis of esthetic pleasure, a spiritual state very like to that cardiac condition which the Italian physiologist Luigi Galvani, using a phrase almost as beautiful as Shelley's, called the enchantment of the heart.
  • If you bear this in memory you will see that art necessarily divides itself into three forms progressing from one to the next. These forms are: the lyrical form, the form wherein the artist presents his image in immediate relation to himself; the epical form, the form wherein he presents his image in mediate relation to himself and to others; the dramatic form, the form wherein he presents his image in immediate relation to others.
  • It awakens, or ought to awaken, or induces, or ought to induce, an esthetic stasis, an ideal pity or an ideal terror, a stasis called forth, prolonged, and at last dissolved by what I call the rhythm of beauty.
Mike Wesch

The Two Steps I'll Always Be Ahead Of You By - Avril Lavigne Bandaids: The Best Damn Av... - 0 views

  •  
    he Two Steps I'll Always Be Ahead Of You By Dear Media, I usually don't like to brag until after the war has officially been won, but some sites have already blown my cover, so I am without the luxury of waiting. On June 19th, Bandaids launched a YouTube Viewer with the intention of making Avril Lavigne's Girlfriend the Most Watched Video of all time on YouTube. In the time that the Viewer was running, it recorded 1.2 million loads of Avril Lavigne's Girlfriend video page on YouTube. Entertainment Tonight, Perez Hilton, Wired.com, The Globe and Mail, The Sydney Morning Herald, TMF, and hundreds of other media outlets around the world picked up on the story resulting in quite the frenzy. Some praised the campaign saying, "It's the kind of view-gaming that advertisers would normally consider fraud - that is, if what the fans were doing wasn't better than the best advertising Lavigne and her label RCA could buy." Others... okay, the majority... just called us dirty old cheaters. But like a magician revealing the M.O. to a convincing trick, I have to admit that Bandaids' YouTube Campaign was nothing but misdirection. Bandaiders didn't cheat: the YouTube Viewer was a Hoax. All along, I knew that YouTube capped the number of views added to a video at 200 per IP address per day. As such, the only way to make Girlfriend the most watched video on YouTube the fast way was to increase our reach, not our views per person. And the best way to do that was to use viral marketing to tap into traditional news sources. So our members went about inflating the count on the YouTube Viewer and spreading the link around the net. In the mean time, the real end game of the campaign was unfolding nicely. As media outlets around the world began accusing Bandaids of cheating Avril's way into the record books, they drove thousands upon thousands of curious folks to watch Avril Lavigne's Girlfriend video on YouTube (yes, even you Perez). This resulted in a much larger boost to Avril'
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