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robertp885

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  • realservice098 on 06 Aug 23
     
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  • robertp885 on 26 Mar 24
     
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Mike Wesch

mobiles, human rights, and anonymity - 0 views

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shared by Mike Wesch on 26 Mar 09 - Cached
  • So that got me wondering: is there a mobile equivalent of Tor? For those of you who aren't familiar with it, TOR is a software project that helps Internet users remain anonymous. Running the TOR software on your computer causes your online communications to bounce through a random series of relay servers around the world. That way, there's no easy way for authorities to track you or observe who's visiting banned websites. For example, let's say you're in Beijing and you publish a blog the authorities don't like. If you just used your PC as usual and logged into your publishing platform directly, they could follow your activities and track you down. With Tor, you hop-scotch around: your PC might connect to a server in Oslo, then Buenos Aires, then Miami, then Tokyo, then Greece before it finally connects to your blogging platform. Each time you did this, it would be a different series of servers. That way, it's really difficult for authorities to trace your steps.
  • Mike Wesch on 26 Mar 09
     
    Mobile Phones, Human Rights and Anonymity I've been playing around with my new Nokia N95 for the last couple of weeks and quite amazed with its ability to stream live video from the phone to the Internet. Like last weekend when I streamed from the Smithsonian Kite Festival; for around 30 minutes I gave a tour of the festivities and took questions from users as they watched the stream over the Internet. I've also spent some time talking it up with colleagues at NPR, brainstorming the possibilities of what would happen if reporters used these phones - or if their sources did. The example that keeps coming to mind regarding the latter scenario is the rioting in Tibet. While some video has leaked out, it's been limited and often delayed. Imagine if the protestors were able to webcast their protests - and the ensuing crackdowns - live over their phones using China's GSM network? The video would stream live and get crossposted via tools like YouTube, Seesmic and Twitter, spreading the content around so it can't be snuffed. But that raises an obvious question - how long could protestors or dissidents get away with such activities before getting caught? If you were running software on your phone to send live video over a 3G network, like I've been doing on my N95, you'd think it wouldn't take too much effort on the part of the mobile provider and/or government to figure out which phone was sending the signal and its precise location. So that got me wondering: is there a mobile equivalent of Tor? For those of you who aren't familiar with it, TOR is a software project that helps Internet users remain anonymous. Running the TOR software on your computer causes your online communications to bounce through a random series of relay servers around the world. That way, there's no easy way for authorities to track you or observe who's visiting banned websites. For example, let's say you're in Beijing and you publish a blog the authorities don't like. If you just used your PC as
Girja Tiwari

PHP and sessions - 0 views

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shared by Girja Tiwari on 26 Dec 13 - No Cached
  • Girja Tiwari on 26 Dec 13
     
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Mike Wesch

The Internet and Social Life (Annual Review of Psychology 2004) - 1 views

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shared by Mike Wesch on 27 Jan 09 - Cached
  • However, the Internet is not merely the Swiss army knife of communications media. It has other critical differences from previously available communication media and settings (see, e.g., McKenna & Bargh 2000), and two of these differences especially have been the focus of most psychological and human-computer interaction research on the Internet. First, it is possible to be relatively anonymous on the Internet, especially when participating in electronic group venues such as chat rooms or newsgroups. This turns out to have important consequences for relationship development and group participation. second, computer-mediated communication (CMC) is not conducted face-to-face but in the absence of nonverbal features of communication such as tone of voice, facial expressions, and potentially influential interpersonal features such as physical attractiveness, skin color, gender, and so on. Much of the extant computer science and communications research has explored how the absence of these features affects the process and outcome of social interactions.
  • Sproull & Kiesler (1985) considered CMC to be an impoverished communication experience, with the reduction of available social cues resulting in a greater sense or feeling of anonymity. This in turn is said to have a deindividuating effect on the individuals involved, producing behavior that is more self-centered and less socially regulated than usual. This reduced-information model of Internet communication assumes further that the reduction of social cues, compared to richer face-to-face situations, must necessarily have negative effects on social interaction (i.e., a weaker, relatively impoverished social interaction).
  • The relative anonymity of the Internet can also contribute to close relationship formation through reducing the risks inherent in self-disclosure. Because selfdisclosure contributes to a sense of intimacy, making self-disclosure easier should facilitate relationship formation. In this regard Internet communication resembles the "strangers on a train" phenomenon described by Rubin (1975; also Derlega & Chaikin 1977). As Kang (2000, p. 1161) noted, "Cyberspace makes talking with strangers easier. The fundamental point of many cyber-realms, such as chat rooms, is to make new acquaintances. By contrast, in most urban settings, few environments encourage us to walk up to strangers and start chatting. In many cities, doing so would amount to a physical threat."Overall, then, the evidence suggests that rather than being an isolating, personally and socially maladaptive activity, communicating with others over the Internet not only helps to maintain close ties with one's family and friends, but also, if the individual is so inclined, facilitates the formation of close and meaningful new relationships within a relatively safe environment.
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  • STIGMATIZED IDENTITIES McKenna & Bargh (1998) reasoned that people with stigmatized social identities (see Frable 1993, Jones et al. 1984), such as homosexuality or fringe political beliefs, should be motivated to join and participate in Internet groups devoted to that identity, because of the relative anonymity and thus safety of Internet (compared to face-to-face) participation and the scarcity of such groups in "real life." Moreover, because it is their only venue in which to share and discuss this aspect of their identity, membership in the group should be quite important to these people, and so the norms of such groups should exert a stronger than usual influence over members' behavior. This prediction was confirmed by an archival and observational study of the frequency with which stigmatized-group members posted messages to (i.e., participated in) the group: Unlike in other Internet groups, participation increased when there was positive feedback from the other group members and decreased following negative feedback (McKenna & Bargh 1998, Study 1).
  • ON-LINE SUPPORT In harmony with these conclusions, Davison et al. (2000) studied the provision and seeking of social support on-line by those with grave illnesses, and found that people used Internet support groups particularly for embarrassing, stigmatized illnesses such as AIDS and prostate cancer (and also, understandably, for those illnesses that limit mobility such as multiple sclerosis). The authors point out that because of the anxiety and uncertainty they are feeling, patients are highly motivated by social comparison needs to seek out others with the same illness (p. 213), but prefer to do this on-line when the illness is an embarrassing, disfiguring, or otherwise stigmatized one, because of the anonymity afforded by Internet groups (p. 215).
  • Accordingly, Kang (2000) has argued that one potential social benefit of the Internet is to disrupt the reflexive operation of racial stereotypes, as racial anonymity is much easier to maintain on-line than off-line. For example, studies have found that African Americans and Hispanics pay more than do white consumers for the same car, but these price differences disappear if the car is instead purchased on-line (Scott Morton et al. 2003).
  • Yet racism itself is socially stigmatized-especially when it comes to extreme forms such as advocacy of white supremacy and racial violence (see McKenna & Bargh 1998, Study 3). Thus the cloak of relative anonymity afforded by the Internet can also be used as a cover for racial hate groups, especially for those members who are concerned about public disapproval of their beliefs; hence today there are more than 3000 websites containing racial hatred, agendas for violence, and even bomb-making instructions (Lee & Leets 2002). Glaser et al. (2002) infiltrated such a group and provide telling examples of the support and encouragement given by group members to each other to act on their hatreds. All things considered, then, we don't know yet whether the overall effect of the Internet will be a positive or a negative one where racial and ethnic divisions are concerned.
  • People are not passively affected by technology, but actively shape its use and influence (Fischer 1992, Hughes & Hans 2001). The Internet has unique, even transformational qualities as a communication channel, including relative anonymity and the ability to easily link with others who have similar interests, values, and beliefs. Research has found that the relative anonymity aspect encourages self-expression, and the relative absence of physical and nonverbal interaction cues (e.g., attractiveness) facilitates the formation of relationships on other, deeper bases such as shared values and beliefs. At the same time, however, these "limited bandwidth" features of Internet communication also tend to leave a lot unsaid and unspecified, and open to inference and interpretation.
  • As Lea & Spears (1995) and O'Sullivan (1996) have noted, studying how relationships form and are maintained on the Internet brings into focus the implicit assumptions and biases of our traditional (face-to-face) relationship and communication research literatures (see Cathcart & Gumpert 1983)-most especially the assumptions that face-to-face interactions, physical proximity, and nonverbal communication are necessary and essential to the processes of relating to each other effectively. By providing an alternative interaction setting in which interactions and relationships play by somewhat different rules, and have somewhat different outcomes, the Internet sheds light on those aspects of face-to-face interaction that we may have missed all along. Tyler (2002), for example, reacting to the research findings on Internet interaction, wonders whether it is the presence of physical features that makes face-to-face interaction what it is, or is it instead the immediacy of responses (compared to e-mail)? That's a question we never knew to ask before.
  • Spears et al. (2002) contrasted the engineering model with the "social science" perspective on the Internet, which assumes instead that personal goals and needs are the sole determinant of its effects. [In the domain of communications research, Blumler & Katz's (1974) "uses and gratifications" theory is an influential version of this approach.] According to this viewpoint, the particular purposes of the individuals within the communication setting determine the outcome of the interaction, regardless of the particular features of the communication channel in which the interaction takes place.The third and most recent approach has been to focus on the interaction between features of the Internet communication setting and the particular goals and needs of the communicators, as well as the social context of the interaction setting (see Bargh 2002, McKenna & Bargh 2000, Spears et al. 2002). According to this perspective, the special qualities of Internet social interaction do have an impact on the interaction and its outcomes, but this effect can be quite different depending on the social context. With these three guiding models in mind, we turn to a review of the relevant research.
robertp885

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ankityng

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  • ankityng on 07 Sep 13
     
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Girja Tiwari

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Girja Tiwari

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Girja Tiwari

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Herbert Bell

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Mike Wesch

The Boxxy Story - 0 views

boxxystory.blogspot.com

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shared by Mike Wesch on 28 Jan 09 - Cached
  • Accusations began to fire. Just who would want to try and throw people off the trail and confuse them, and who would have a new, large photo of her? Boxxy herself, or a close accomplice was the consensus. They must have caught wind of her full name being found, and merely be attempting to mitigate the damage by stirring the pot with false leads. 
  • It sounded semi-plausible, but, unbeknownst to the vast majority of /b/ at that moment, the CBRC had long since uncovered a photobucket account which was later seen to contain the same photos, so the implication is obvious, members of the CBRC were trolling /b/ with the photos in a attempt to throw them off, as they themselves were close to breaking into her accounts and did not want Anonymous to do it first.
  • We have no way of verifying if they were telling the truth, or if any of the claimed locations were in any way accurate but the mere possibility of this is shocking indeed. Thankfully, these were almost certainly fake - one of the addresses was a mall, one of the phone numbers was for a chiropractor.
  • ...30 more annotations...
  • Within a couple of hours, CBRC had breached her Youtube account, via successfully guessing the secret answer for her email account, deduced from the stack of information they uncovered.
  • Or phishing her with a fake email, depending on who you listen to.
  • They then made her videos private, uploading a video warning her to never post another video again. This attracted 1000 comments within an hour and became the most commented video of the day on Youtube. So that brought it to an end, in theory. They had removed the ‘cancer’.
  • So after all that, was the ‘chemo’ even effective? No, not really. A look at /b/ will reveal Boxxy threads are still being posted. By essentially martyring the Boxxy meme, CBRC have simply created a new groundswell of people willing to troll with her image, as well as genuine resentment at their actions. 
  • Now she has her name, age, dozens of photos, school, internet accounts, alleged phone numbers, and alleged location available online, along with the details of several uninvolved friends. Nobody could have predicted she would create so much chaos, not least Boxxy herself. She had no idea what she was getting herself into by posting a response video.
  • This entire debacle ultimately stems from those who spammed /b/ with her image and pissed off so many people.
  • The lesson for all of us here, obvious as it is, is to think about what you divulge online. Is your Myspace secure? Is your Facebook account private? What forum accounts contain your details, and can they be traced and linked to each other? Everything you write online can potentially be linked, as if it were a jigsaw, and a profile of your life built up. I know plenty of people who have publicly viewable Facebook accounts containing their D.O.B, phone numbers, emails, addresses, places they work, go to college and so on. This is lunacy. This is asking for trouble. Boxxy didn’t do this, yet was still tracked down. 
  • “First, we, CBCR, pretty much made all the breakthroughs in the investigation. I don't care if it sounds arrogant, but if you look through our now-leaked dox, you can see that everything that was found on 4chan was found by us beforehand.”
  • Give people anonymity, and they become de-individuated, whether it be on an image board or in a rioting mob.
  • he same internet machine that could propel you to the top of the Youtube charts and hand you online fame will happily chew you up and spit you back out just as quickly, with zero remorse or consideration for the consequences. This is the reality of the internet today, this case is not the first, and surely not the last.
  • A few examples of fakes:www.youtube.com/user/boxxiebabee  www.youtube.com/user/therealboxxybabee www.youtube.com/user/boxxxxybabeee www.youtube.com/user/boxxyfriendsonly www.youtube.com/user/B0xxxybabee www.youtube.com/user/boxxybaabee www.youtube.com/user/boxxybabee2 www.youtube.com/user/thenewboxxybabee
  • And of course:www.youtube.com/user/Boxxyakamoldybread 
  • P.P.S Some distasteful and blatantly fake photoshopped news items are being posted on /b/ claiming Boxxy is dead. The fakes are very poorly written and contain numerous flaws. Again, don’t be fooled.
  • It's Friday January 16th. On Youtube, the user 'boxxybabee', has 21,800 subscribers, 1.4 million video views and over 38,000 comments on her videos and channel, yet she only signed up 8 days ago, and has only 3 videos. Many people were, and are confused. How did this happen? By documenting what I personally saw, I will show you.
  • The story essentially begins back in April 2006 when 'Boxxy' joined the anime forum/game based site Gaia Online under the username 'M o l d yLunchboxx'. It appears Boxxy returned from a Gaia hiatus at the very end of 2007, and embarked on a posting spree which lasted a week. It was during this first week of January 2008 that she made two Youtube videos for two fellow Gaia users, '4DM1RALAWESOME' and another referred to simply as 'Ant'.
  • Boxxy's last login to Youtube was February 2008, and for Gaia Online, April 2008.
  • The story now takes a leap forward to December 27th, 2008, when, according to Encyclopedia Dramatica, the video 'FOAR 4DD1 FRUM BOXXY' was posted on i-am-bored.com. This was spotted by someone at 7chan, who embedded the video at the top of the random '/b/' board. 
  • This writer first saw FOAR 4DD1 on January 3rd, 2009, when the video was posted as a 'you rage you lose thread' on the /b/ board at 4chan, with the 'Expert' level afforded to those who would withstand the entire video without wanting to tear out their hair or hurt small animals. /b/tards saw what has been labelled 'the most insane display we've ever seen on youtube' and 'the cutest girl you've ever seen'. This was the true start of the Boxxy phenomenon.
  • Over the next couple of days, interest grew, and Boxxy threads began to populate /b/. Why have her videos lain virtually unviewed and untouched for 51 weeks only to be brought up now. Who was this girl? What was the cause of her unique behaviour - her vivacious mannerisms, head bobbing, jaw grinding, random accents and rambling? Was she really 21 as her profile stated? Speculation began. Some pulled out their wikiPHD and speculated, tourettes? ADHD? Drug abuse - cocaine, ecstacy, meth? No, just too much coffee, according to others, or simple acting up to the camera. Comparisons to Zed from Police Academy and Heath Ledger's Joker were immediate.
  • Regardless, a split already began to emerge at /b/. Half of /b/ appeared smitten, captivated by this pretty, wacky girl drenched in eyeliner, but the rest were having their patience tested. Whilst a group of /b/tards declared 'Operation Valkyrie' on Boxxy - intending to find, raid and destroy as much as possible - youtube, myspace, facebook, photobuckets, etc in search of an identity and the 'upper boob' sign mentioned in 41DD, others simply sat and dismayed at the whole effort. Why try and raid the accounts of someone who hasn't logged into any known accounts for almost a year? Many /b/tards resented the obsession with someone who was not only inactive, but a Gaiafag, emo and a camwhore to boot. As one naysayer put it, it was: 'proof that /b/ is full of 13 y.o boys'.
  • The known accounts, Youtube and Gaia, were quickly spammed with the Operation Valkyrie tag. Via analysis of so called 'Gaiafaggotry' forum posts, /b/tards extracted two pictures of Boxxy from her Gaia friends photobucket accounts, and threw out possible names.
  • On January 6th, someone claiming to be Boxxy posted two previously unseen photos on /b/. A troll, surely? The same day, her Youtube account disappeared and her Gaia account became inaccessible to the public. Was this the real Boxxy intervening, or simply trolls posting photos from photobucket under her guise, and hacking into her accounts and shutting them down? It was also on the 6th that a clearly fake Youtube account was created - 'Boxxyakamoldybread'. Even though the videos are clearly of lower resolution than the originals, some were fooled by this, and some probably still are.
  • The 'boxxy lovers' of 4chan were by now declaring her the 'Queen of /b/' and a instant new meme. The haters labelled this as a perfect example of a forced meme. To them, she was the epitome of the 'cancer killing /b/'. Battle lines were being drawn.
  • On the 9th, Boxxy delivered. She addressed 'recent events', said she was in fact free of drugs and personality disorders, and proved it actually was her posting her photos on /b/. Whilst /b/tards were scrambling to find her identity and spamming her accounts, she was there, watching.
  • his interest generated over 70,000 views within 12 hours, pushing the video onto the first page for most viewed of the day on Youtube.
  • Identical chaos was occurring at 7chan, with the /b/ first page 100% filled with Boxxy at some points. On the 10th, with Boxxy now approaching 400,000 views and 10,000 subscribers, Operation Clampdown was declared. If Moot did not ban the users spamming boxxy threads on the 4chan /b/, the site would be brought down via a DDOS. 
  • On the 12th, Youtube 'celeb' Sxephil included Boxxy in the intro for his new video, and used her face as the thumbnail. Personally, I found it extremely cynical of Phil, a Youtube partner who makes money from views, to advertise his extremely boring video about Joe the Plumber with Boxxy's face. What a dick. Worse still, the exposure to his 310,000 subscribers sent several thousand more people to the Boxxy videos.
  • There are many patently absurd theories about Boxxy. If you listen to the drooling idiocy leaking through the interweb, you'll be told she is in fact an actress hired by Gaia Online to promote their product (that's why she says she moved on to bigger and better things, huh, morons?), the whole thing is a giant trolling exercise meticulously planned by her and accomplices, the entire thing was perpertrated by 7chan users attempting to cripple 4chan, she's a paid actress akin to lonelygirl15, or most bizarrely of all, a claim has been put forward that she is a fraud mocking the mannerisms of a 15 year old girl who lives in Chicago, orchestrated by said girl's obsessed crush who is angry at his unrequited love. Some people actually believe this.Well, there you have it. That's pretty much what happened.
Katie Hines

Child Pornography Complaint in Google Search -- Chilling Effects Clearinghouse - 0 views

www.chillingeffects.org/notice.cgi

Anonymous Google legal issues ethics

shared by Katie Hines on 29 Jan 09 - Cached
  • Katie Hines on 29 Jan 09
     
    Thought this was a great example of just how dark and widespread /b/ really is. You touch Google, you touch the world.
Mike Wesch

Unwarranted Self-Importance - Encyclopedia Dramatica - 0 views

encyclopediadramatica.com/Unwarranted_self-importance

selfimportance dramatica

shared by Mike Wesch on 28 Jan 09 - Cached
  • A theory introduced to civilization in the form of Socrates, Unwarranted Self-Importance (USI) is the feeling that you are actually worth something despite not having made any contributions to anything at all, thus making yourself look like a complete twat. This is common amongst LiveJournal and Kuro5hin users, chavs, Coalition soldiers who have actually been to Iraq and others prone to arrogance (Kyle Herman, a wannabe pimp, fits nicely into this catagory and should be slapped for his faggotry). It occurs on ED all the time. Unwarranted self-importance is also often associated with flamers or n00bs, Americunts, and The French. It will be found on sites where posts or edits are encouraged, as many imagine themselves working for some greater power as they upset others. It also comes into play when the unwarrantably self-important are lacking in one or more areas of their lives, e.g. being too poor to afford a TV. Most people that reward themselves with the feeling that they are important can easily be considered bastards. People who believe themselves important should seek help, perhaps because of narcissistic tendencies - except for Jacknstock, who was fucking fired instead.
  • Reasons for Elitism There are multiple reasons someone may think themselves less pathetic than the rest of the human race. Because they (fill in the blank): Are thinner than you. Hate fags more than you. Are more conservative than you. Eat moar placentas than you. Have more artistic talent than you. Are more special than you. Believe in God less than you. Drink more blood than you. Are cooler than you. Have an older religion than you. Know that nobody's perfect and they've got a work it again and again 'till they get it right
  • Examples of Unwarranted Self-Importance on Wikipedia Basically, most Wikipedians are guilty of unwarranted self-importance. The mildest cases are those who think their edits are actually contributing significantly to an encyclopedia. Jimbo-christened administrators have unwarranted importance, but it may or may not be self-importance, since Jimbo seems to think them important (or more important than other peons Wikipedians). The worst case of unwarranted self-importance are those Wikipedians who have not been Knighted by Jimbo, but pathetically, desperately want to be, like this guy, so they actually start sycophantically acting like administrators,in the hope that their "initiative" will be noted and rewarded. Here is an example of Jaysweet's self-importance:  “  Hi, if you are reading this you saw that I am helping out at the administrator's noticeboard, even though I am not an admin. I believe what I do is useful, and I will continue to do so unless/until an admin asks me to stop. I created the disclaimer after a user became frustrated that he had filed a report and a non-admin had responded. I think I was helpful in that case anyway, but in the spirit of full disclosure, I now often let people know as soon as I answer an ANI report that I am not an admin, especially if I believe the thread will eventually result in admin intervention.
Mike Wesch

'Online Social Networking on Campus' :: Inside Higher Ed :: Higher Education's Source f... - 0 views

www.insidehighered.com/...network

facebook campus academia ELI2009

shared by Mike Wesch on 08 Jan 09 - Cached
  • Facebook, for example, is understood by students as “real” with a complex web of rules that guide playful misrepresentation, for example.
  • In our study, it was evident that student use of Facebook was governed by the degree to which students felt that they controlled self-presentation or digital agency
  • A code of Facebook ethics for faculty currently exists on the site and I would recommend that faculty review it.
  • ...3 more annotations...
  • I don’t see a problem with accepting a students’ friend request. And you can do so as a professor, and still make your profile as personal as you want it for your friends. How? Facebook has amazing privacy settings. You can make a friend list (all students, for instance) and then restrict how much of your profile they can see, and how much of your activity they can see. Students can see my basic work, school and contact info, but cannot see my status updates, photos tagged of me, or what my friends write on my wall.
  • There are ways to interact with students via Facebook without being friends. Facebook provides the Groups feature, but I recommend building your own application or choosing an application provider like ourselves. Applications allow users to interact with one another outside of being Facebook Friends. In our app, Instructors can send gifts, post on walls, share links, see status updates, and play a name game — all without being friends.
  • As someone who has built an LMS on Facebook, I can tell you the more you move towards “instructional tool” the more resistance and less use you will end up with.
Theron DesRosier

Introduction to Ideology - 0 views

www.uvm.edu/...ideology_intro.html

semiotics visual literacy

shared by Theron DesRosier on 12 Aug 08 - Cached
Sam liked it
  • Theron DesRosier on 12 Aug 08
     
    This is a good intro to semiotics. When you get to the page be sure to click the button at the bottom that says "click to continue" it takes you through an interesting example that deconstructs an image that appeared on the front page of US News.
scross

frontline: is wal-mart good for america? | PBS - 0 views

www.pbs.org/...walmart

Documentary Walmart

shared by scross on 14 Apr 09 - Cached
  • scross on 14 Apr 09
     
    A good example of documentary style
Bill Genereux

Mobile Ubiquitous Banking and the Future of Money - 2009 SXSW Podcast - 0 views

audio.sxsw.com/...BankingandtheFutureofMoney.mp3

podcast money banking africa developingcountries technology mobile texting

shared by Bill Genereux on 01 Mar 10 - No Cached
  • Bill Genereux on 01 Mar 10
     
    Nearly half the world's population now has a mobile device and more than a thousand cell phones are being activated every minute. The ubiquity of mobile devices will make new services available to billions of people worldwide who have not had access to traditional banks or credit cards. In developing countries such as Kenya - where nearly 80% of the population is excluded from the formal financial sector - text messaging is being used to transfer money to friends and family living in other countries. Moreover, new forms of currency are being created - trading cell phone minutes for goods and services, for example. This panel will explore the challenges and opportunities as banks go mobile, and how the revolution in mobile financial services will change the way we think about money.
Adam Bohannon

How Much of a Typical Video Online Is Actually Watched? - 8 views

www.tubemogul.com/...18

research tubemogul reports onlinevideo attention internet

shared by Adam Bohannon on 19 May 10 - Cached
Ellie K liked it
  • Adam Bohannon on 19 May 10
     
    Online video viewers' short attention span seems especially relevant to advertisers looking to strategically trim ad budgets as the economy contracts. For starters, it is clear that post-roll ads are of limited effectiveness. A three minute video that has a post-roll ad in the final seconds, for example, will only be viewed by 16.62% of the initial audience, on average. Another takeaway is that overlay ads should be displayed as early as possible in a video, preferably within the first few seconds. On YouTube, where most overlay ads appear at about 10 seconds in, 10.39% of a video's initial viewers are not likely seeing the ad.
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