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The company's product: videotaped study aids with up-tempo soundtracks, flashy graphics, and undergraduate-age actors who look like they just danced out of a Gap television advertisement. Students can watch the review tapes on their VCR's. Soon the guides will also be available on DVD and over the Internet.

Other observers wonder whether the company could one day compete with colleges.

In the videos, complex concepts are explained with skits, jokes about dating and drinking, and the occasional song.

An attempt at blocking an HD-DVD key from being published on Digg caused uproar when cease-and-desist letters demanded that the code be removed from several high-profile Web sites. This led to the key's proliferation across other web sites and chat rooms, in various formats, with one commentator describing it as having become "the most famous number on the Internet". Within a month, the key had been reprinted on over 280,000 pages, and had appeared in a song on YouTube which had been played over 45,000 times.[15][16][17]