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it is the job of the marketer to find out what animates the consumer, the meanings at work in his life, to discover his "mattering map."  And Axe campaign does this very well.  We don't like it.  Too bad.  We are not the arbiters of teen boys or American corporations. Second, we cannot demand consistency from Unilever in its marketing and branding efforts.  It is going to speak in several languages.  It is after all operating in an increasingly diverse society and several markets.  Consistency would blunt its marketing efforts.  More to our point, consistency would blunt its responsiveness. 

Vuzix CEO Paul Travers said, “The Wrap 920AV will not just change the portable video industry, but how consumers view and interact with information. From watching a Civil War video reproduction battle reenactment on the actual battleground to walking through the streets of New York City with an animated virtual tour guide, the possibilities are endless.” Available in Spring 2009, you can check out the device in action at CES, Sands Expo Convention Center Booth #73810.

Watch this short video to see how AR is going to transform the way we learn. From AR books with interactive images and characters, to museums and learning centers with additional virtual layers of information, learning will be an experience that we can interact with and enjoy.

Wikitude AR Travel Guide