Why Great Ideas Get Rejected - 99U - 1 views
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Bill Genereux on 11 Mar 14"Despite our oft-stated desire for more creativity, we also hold a stronger desire for certainty and structure. When that certainty is challenged, a bias against creativity develops."
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Bill Genereux on 11 Mar 14"Despite our oft-stated desire for more creativity, we also hold a stronger desire for certainty and structure. When that certainty is challenged, a bias against creativity develops."