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AudioMulch is software for live performance, audio processing, sound design and music c... - 0 views

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    Modular audio software for live electronic music performance, composition and experimental sound. Now for Mac and PC.
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Why Self-Driving Cars Must Be Programmed to Kill | MIT Technology Review - 0 views

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Perfect Resize 9.5 – onOne Software - 0 views

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    Visit the post for more.
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How Companies Learn Your Secrets - NYTimes.com - 0 views

  • habits, rather than conscious decision-making, shape 45 percent of the choices we make every day,
    • Bill Genereux
       
      paradox of choice
  • Consumers going through major life events often don’t notice, or care, that their shopping habits have shifted, but retailers notice, and they care quite a bit. At those unique moments, Andreasen wrote, customers are “vulnerable to intervention by marketers.
  • ...4 more annotations...
  • “My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?” The manager didn’t have any idea what the man was talking about. He looked at the mailer. Sure enough, it was addressed to the man’s daughter and contained advertisements for maternity clothing, nursery furniture and pictures of smiling infants. The manager apologized and then called a few days later to apologize again. On the phone, though, the father was somewhat abashed. “I had a talk with my daughter,” he said. “It turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August. I owe you an apology.”
  • How do you take advantage of someone’s habits without letting them know you’re studying their lives?
  • most cues fit into one of five categories: location, time, emotional state, other people or the immediately preceding action.
  • We’d put an ad for a lawn mower next to diapers. We’d put a coupon for wineglasses next to infant clothes. That way, it looked like all the products were chosen by chance. “And we found out that as long as a pregnant woman thinks she hasn’t been spied on, she’ll use the coupons. She just assumes that everyone else on her block got the same mailer for diapers and cribs. As long as we don’t spook her, it works.”
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The Most Beautiful Photo of Saturn You've Ever Seen - 0 views

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    "is a brilliant, high definition composite of images"
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Stolen Laptop Sends Mystery Pictures from Iran - 0 views

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    Stolen laptop turns up in Iran.
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MP3Gain - 0 views

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    Adjusts audio levels on mp3 files.
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At Cleveland Museum of Art, the iPad Enhances - NYTimes.com - 0 views

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    Cleveland museum uses iPads to create custom tours.
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