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Bill Genereux

The Secrets of What Makes a Product Go Viral | Entrepreneur.com - 0 views

www.entrepreneur.com/...226114

viral products marketing

shared by Bill Genereux on 19 Mar 13 - No Cached
  • every viral product has six key features in common -- features that can be replicated to make any product go viral. 
  • solved a stressful problem
  • reasons and reminders to return
  • ...9 more annotations...
  • if it affected them emotionally
  • evangelize
  • brightened a bad day
  • it makes them feel special or ahead of the curve
  • distinctive feature
  • Apple made the headphones white when other companies all used black
  • Practical value
  • they need to be able to tell its story
  • TOMS shoes
Bill Genereux

She Gets Yelled At For Giving Coats To The Homeless. Her Response? Brilliant. - 1 views

www.thisblewmymind.com/omeless-her-response-brilliant

homeless coats socialmedia digitalstorytelling Millenials entrepreneur

shared by Bill Genereux on 23 Oct 14 - No Cached
  • Bill Genereux on 23 Oct 14
     
    The World needs a LOT more of this.
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