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Bill Genereux

Mike Daisey Is a Liar, and So Am I | Inside Higher Ed - 0 views

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    Reflections on This American Life retraction of Mike Daisey's story about the Apple factory in China.
Bill Genereux

Marketing Apple - 0 views

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    all about Apple's success in marketing its unique brand
Bill Genereux

The Secrets of What Makes a Product Go Viral | Entrepreneur.com - 0 views

  • every viral product has six key features in common -- features that can be replicated to make any product go viral. 
  • solved a stressful problem
  • reasons and reminders to return
  • ...9 more annotations...
  • if it affected them emotionally
  • evangelize
  • brightened a bad day
  • it makes them feel special or ahead of the curve
  • distinctive feature
  • Apple made the headphones white when other companies all used black
  • Practical value
  • they need to be able to tell its story
  • TOMS shoes
Bill Genereux

iBooks Author Davar Ardalan on How to Publish with iBooks - Mario Armstrong - 0 views

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    How to self-publish using iBook Author
Bill Genereux

Foxconn - Wikipedia, the free encyclopedia - 1 views

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    World's largest electronic manufacturer.
Bill Genereux

Profits from iShoot iPhone game cause developer to quit job - Ars Technica - 0 views

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    You should do something like this!
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