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blueKiwi 2009 is an enterprise social software for people-centric organizations to create powerful and secure social networks and collaborative environments with partners, customers and colleagues. Integrating familiar features of Web 2.0 such as wikis, blogs, forums, RSS and tagging, blueKiwi introduces a new and innovative way of getting things done.

With the advent of Web 2.0, numerous social software applications allow people to publish and share information on the Internet. Two of these types of applications - collaborative workspaces and social network sites - have a number of features in common, which are explored to provide a basis for comparative analysis.

A nice take on Maslo for the Social Media age

New McKinsey research shows that a payday could be arriving faster than expected. A new class of company is emerging-one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization's reach to customers, partners, and suppliers. We call this new kind of company the networked enterprise. Results from our analysis of proprietary survey data show that the Web 2.0 use of these companies is significantly improving their reported performance.