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A nice take on Maslo for the Social Media age

Today we face an entirely new environment for innovation and getting things done. The days of the lone genius quietly toiling away in pursuit of that 'Eureka' moment to revolutionise an industry are all but over. We are now in the days of asking and listening to our customers and working with them in our innovation cycles. Innovation demands collaboration. So does production. In the past we could focus on a single task in an assembly-line fashion, handing our completed activity to the next person who would in turn do the same, until the job was finished. Now the jobs change fast, requiring learning new skills rather than merely repeating the old. We have to seek out people who have other pieces of the puzzle and work with them to tackle increasingly complex issues at a much faster pace.

Although we'll be writing a lot here about the potential of social media to help people tell their stories, share ideas, start and continue conversations, it is seldom enough on its own. In fact, it is still very much a minority medium in the field of local community action - however powerful it can be, as shown by the work of hyperlocal bloggers (examples here, and we'll be mapping more).