Wall Street journal / MIT Sloane Management Review article. How emerging markets are leading the way in thinking about markets in a downturn. The examples mainly come from marketing and product placement, but these are great lessons in how to think differently about an existing business model. The batteries pricing / packaging example was a neat way of presenting an existing offering in a more attractive & acceptable way during a downturn. The item about focussing on your existing customer base rather than new market opporunities got me thinking about how we use existing knowledge. The analogy works for me, because leveraging what we already know makes more sense than the cost of buying in expertise etc.
there is a tangible cost to companies when knowledge and experience walk out the door. Once that knowledge and experience are gone, no amount of TARP money will bring them back. It may be too late for some companies to prevent this now, but putting measures in place will lessen the blow in future
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Cisco Building the Next Generation Company: Innovation, Talent, Excellence
MIT seminar - Cisco President, John Chambers' presentation on the future of successful businesses"
For a fascinating item relevant to Prediction Markets, listen to thisBBC Radio 4 'More or Less' item on The Recognition Heuristic' (from 9 mins 55 secs to 16 mins 47 secs).
For a fascinating item relevant to Prediction Markets, listen to this 'More or Less' item on The Recognition Heuristic' (from 9 mins 55 secs to 16 mins 47 secs).
This informal video from Vijay Govindarajan is only 3 mins long, but full of common sense about the way you should innovate in a downturn. Listen out for his reasoning as to why the reason the auto companies are now in trouble.
" This video from Vijay Govindarajan is only 3 mins long, but full of common sense about the way you should innovate in a downturn. Listen out for his reasoning as to why the reason the auto companies are now in trouble."
Victor Newman says....
Just as managers make sure that we do things right, leaders are responsible for ensuring that we do the right thing. Similarly, knowledge management helps us do things better, but strategic knowledge management (SKM) makes sure we invest in doing the right things for the right reasons.....
What impact will the current economic downturn have on your business, and what steps can you take to lessen its effects? Faculty from Cranfield share their views.
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