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BM's Watson Artificial Intelligence System is capable of searching across vast repositories of unstructured data and returning answers to natural language queries, but it won't replace humans. Instead, the system will augment humans and help us to make better decisions.

Many companies are seeing that the future of deep learning is here, and that it doesn't require a lot of money or resources to take advantage of this new industrial science. IBM's Watson Analytics offers a freemium service that allows you to upload up to 500MB, and enables you to explore your own real-life applications for deep learning. Inputting Google Adwords or other sales metrics into this tool can help even startup companies find relational and predictive information in their data.

Michigan State University has over 450,000 alumni around the world. The school's University Advancement department sought to create a representation of alumni and donor sentiment and likelihood of philanthropic engagement based on data gathered from social media. However, these analyses often took weeks to process, limiting the school's ability to gather valuable insights in a timely manner. This case study describes how MSU leveraged business intelligence and predictive analytics to gain deep insight into an individual alum's potential to give, resulting in the following positive results: -An annual ROI of 55% -An average annual benefit of $34,434 -And more The case study purports to show how organisations can identify new opportunities for revenue generation by embracing a BI and predictive analytics strategy.