"If you want proof social media technologies can transform lives, look no further than 6th grader Greyson Chance of Edmond, Oklahoma. Two weeks ago Greyson's father used a hand-held camera to record his son's piano and vocal performance of Lady Gaga's song, "Paparazzi" at a local church. The video went viral within 2 days of its posting on YouTube, with over 1.5 million hits in the first 48 hours. Currently the video has over 11.9 million views, but that number does not include NUMEROUS copies which have been posted by others seeking a moment of YouTube fame from the web searches for "Greyson Lady Gaga Ellen" and similar search engine queries."
"We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. http://www.thefuntheory.com"
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