Social media is more than simply a marketing tool for academic research | Higher Educat... - 1 views
www.guardian.co.uk/...l-media-academic-research-tool
knowledge research KT KMB social media marketing tool network higher education higher academic guardian professional education media social
shared by Bonnie Zink on 25 Jul 12
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social media is not just marketing for academic work. Social media platforms can inform every step of the research process: helping faculty get a pulse on movement in their industry, providing feedback during research and then assisting in the promotion of the published work.
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understand which issues are important to various stakeholders, to get feedback on our work, a faster and in more ways more effective form of peer review, and to meet other academics and other who are interested in our work,"
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build a reputation in her area of research.
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Pinterest serves as perfect space for academic research because it allows you to sort through the noise online and collect those selected nuggets on to pin boards so you can refer back to them later.
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allowing researchers to crowdsource edits and feedback, turning reports into living documents.
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by promoting across different platforms, researchers can bring their research to new audiences and can intentionally target specific readers.
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revive research using social media.
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build a stream that tells the story of their recent Super Commuter Report. It also allows us to curate all the news items, tweets and blog posts about the report in one place.
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promoting the school or program, providing a window into the soul of the academia.
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Beyond research, Twitter enables me to connect with the public, including current and potential students. Because professors can be somewhat mysterious figures, I try to use Twitter not only to promote my research but also to express who I am as a person."
