Both major parties' historic tickets-a black man for president, a woman for vice president-as well as compelling economic and foreign-policy issues are converging with the campaigns' use of text-messaging, online networking, and nontraditional media venues to draw young people into the contest.
Teachers have also seized on the opportunity to use the favored devices of today's students in teaching traditional civics lessons along with the 21st-century skills experts say people will need to thrive in the information age.
"The idea is to teach kids as young as possible to be able to navigate this increasingly complicated media world by giving them some basic tools for analysis
Barack Obama attracted 100,000 people at a Saturday rally here, his biggest crowd ever at a U.S. event.
The crowd assembled under the Gateway Arch on a sunny Saturday afternoon to hear Obama speak about taxes and slam the Republicans on economic issues.
Lt. Samuel Dotson of the St. Louis Police Department confirmed the number of attendees piled into the grassy lawn by the Mississippi River.
To be sure, big crowds don't always signal a big turnout on Election Day. But Obama's ability to draw his largest audience yet in a typically red state that just weeks ago looked out of reach, could signal a changing electoral map.