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If you sell a service, you know that reputation is everything. Potential clients need to see you as credible, knowledgeable, and trustworthy. There are many ways to build that reputation, and few compare to marketing with a book.

SEO or Search Engine Optimisation is an evolving field. It is impressive how important it has become for businesses to allocate budget for online engagement in their marketing and advertisement budgets, as more and more people look to the web for finding answers and interacting with companies. There are countless benefits to having your website easily available through organic searches. However, many businesses, especially small scale ones and startups consider SEO to be something done once and expect immediate results. While SEO does have some immediate benefits right after the first time someone optimizes a website, to harness its full power, your SEO needs to be a constantly growing and evolving process.

Content on topics such as promoting your ebooks, writing tips, SEO, SEM, content creation, communication skills, psychology, blogging, and small business management.