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J Black

Social media class to be offered this fall | ASU News - 4 views

  • Gilpin will explain the nuances of social media and train students on how to best use these tools in a new class to be offered this fall – Media 2.0: Social Media. The 400-level class is open to all ASU students.“Social media is changing the way that we are communicating, in person and across space and time,” Gilpin said. “These things have pretty important cultural impacts.”The advent of social media can be compared to the era when television was introduced into living rooms across the country during the 1950s. Today, Americans and many citizens around the world expect immediate information and instant access to the people in their lives.Media 2.0: Social Media will explore the medium from the perspective of four cornerstones: cultural, economics and ownership, law and ethics, and privacy.
  • “You need to have your public persona be something that’s OK for an employer to look at,” Gilpin said. “You should be hyper aware of what you’re putting out there, but at the same time, it makes your message a little less authentic. You’re always thinking about the impression you’re going to make.”
  • Additional topics that will be covered include social media and journalism, crowdsourcing, government and publishing, and professional and personal branding.
J Black

Little Love for the Mobile Web in App-Adoring World - Advertising Age - Digital - 0 views

shared by J Black on 07 Jul 10 - Cached
  • What's more, phones will overtake PCs as the most common device to access the internet worldwide by 2013, according to a study from information-technology research company Gartner. So why are mobile sites taking a backseat to iPhone apps? Blame the Apple aura.
  • by presenting a user experience never before seen in mobile.
  • Apps can also use other hardware features on a phone, like its camera or compass, while mobile sites can only really tell where a user is located. Plus, with slow-load speeds, categories popular in apps, such as gaming, are not feasible on the web. Because an app runs offline, users don't have to worry about a slow or spotty network connection.
  • ...13 more annotations...
  • It remains to be seen how long the iPhone app addiction will last, but the mobile web -- what Mr. Outlaw calls "device-agnostic" since it works on any operating system -- will eventually break through when the iPhone buzz dies down and the consumer can get equally rich app experiences on non-Apple operating systems.
  • "App development is not easily scalable," said Mr. Outlaw. It's expensive and time-intensive to get apps on different phones.
  • iPhone's slice of the pie will shrink as more feature-phone users sign up for their first smart device.
  • Right now we're in the Age of the App, but as browsers become more sophisticated, mobile websites will be on the rise and users will barely be able to tell the difference between the app experience and the browser,"
  • "The mobile web will have to be addressed this year," said Mr. Ting. "If you don't have a mobile website up now, it's going to feel like the year 2000, when brands didn't have websites up."
  • Don't just re-create a PC website for mobile, but pare down content for exactly what consumers are looking for on that device. "When you're on the phone, it's a different context," he said. "Consumers are snacking on content; they don't want the full experience." Good mobile websites should feel like apps for consumers. New features like drop-down menus and expandable panels are expected soon. The little things, like a mobile site that redirects when a user taps in the web URL, will make mobile-web adoption smoother.
  • People don't care whether it is a web site or an application. All they care about is they can do "x" simply and pleasantly.
  • . All they care about is they can do "x" simply and pleasantly.
  • If you are trying to decide whether you should build an app or a mobile web site, you probably need to step back and think about a bigger problem - why you aren't able (or are unwilling) to build both.
  • With the release of HTML 5.0 developers will be able to take advantage of GPS, accelerometer, design, etc that will make mobile sites similar to apps in terms of functionality.
  • A game makes more sense on an app but a shopping site may find a happier home on the mobile web. This is because a mobile web developer has a choice of a number of online payment options for a limited fee. Where an iPhone developer must use iTunes and give up 30% of the revenue.
  • "mobile touch web" when deployed with the tools that HTML-5 promises to deliver will be the next important phase towards consuming content on demand and further penetration of location based services (including point of purchase)
  • Engagement may be measured by increased time per session, high frequency of sessions, interactions, and/or some combination thereof.
J Black

The Winnie the Pooh Guide to Blogging - Copyblogger - 0 views

  • glucose-low grumpiness
  • Tug on their sleeve. Tap on their shoulder. Pull on their hand. Whisper in their ear.
  • If the person you are talking to doesn’t appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.
  • ...4 more annotations...
  • People really do have fluff in their ears, so work on conveying your message more effectively in your comment section or write up a new post to clarify the concept.
  • The bigger picture was more important than the little hitches along the way.
  • Obstacles cropped up constantly, but that didn’t bother Pooh either. He expected adversity to happen. When it did, Pooh seemed almost pleased, as if he were greeting an old friend come to visit.
  • You’ve come this far, and you can do it again, so there’s no point in getting stressed out until your seams split. Make a new plan and get on with it.
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    Given that the happiness and feelings of his friends are Pooh's chief concern (other than hunny, that is), he'd likely build a strong community as a blogger. Here are six social media lessons we can all learn from the lovable bear who's stuffed with fluff.
J Black

TCEA Top Story - Web 2.0: What does the future hold for schools? - 0 views

  • "Web 1.0 was largely a ‘push' operation, taking already existing content and posting it online," said Bower. "Web 2.0 is driven by ‘pull,' not push. ... Kids can create their own content and interact."
  • Before the internet, Bower said, the two most important developments from an educational perspective were the invention of the printing press and the creation of a university system. But both of these developments were "push" operations, he said--meaning they pushed information out to students, rather than letting students experience learning for themselves.
  • Now that we have the right medium, Bower said, we have to figure out how to take advantage of it. When any new technology comes out, he explained, we typically superimpose our old ways of doing things on this new medium--and education has been no different.
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  • We haven't figured out how to leverage Web 2.0 yet" in schools, Bower said. Instead of pushers and producers of content knowledge, he added, teachers must become pullers and directors.
  • "If we're not engaging these kids, they're not learning."
J Black

Cool Cat Teacher Blog: Basics for Beginners: What is Web 2.0? - 0 views

  • Some important things for students to understand related to today's lesson (this is NOT a comprehensive list!) Hypertext based, contextual writing Proper ways to connect, network, and share information Internet etiquette (called netiquette) How to customize or "mash up" the internet using something called RSS readers (we'll cover this in a later lesson) like igoogle, Google Reader, Netvibes, or Pageflakes. How to successfully share and publish multimedia and text in various forms on the Internet 
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    Basics for Beginners: What is Web 2.0?
Syed Amjad Ali

Soft-skills training for employees via E-learning - 0 views

Soft-skills training use full for employee what good looks like and giving the some introductory practice opportunities. Soft-skills are important port in a company culture. Please have a look at f...

Soft-skills training E-learning

started by Syed Amjad Ali on 06 Feb 15 no follow-up yet
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