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The article focuses on the increased popularity in online social networks like Facebook, YouTube, and Twitter, social media, and user generated content. The author states that these sites have redefined the way the Internet functions because they incorporate the features that allow Internet users to publish opinions, connect, build community, or produce and share content. Video sharing is the fastest-growing platform in history, according to the author. The author also explains how this social revolution is impacting the field of marketing research.