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dr tech

UK voters, you're about to get bombarded with voters ads - 0 views

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    "With news that the 15 million Twitter users in the UK can now be targeted at individual postcode levels, the micro-blogging platform is selling its advertising opportunities as ultra-geographically precise, and therefore ultra-cost effective. "The key benefit of geo-targeting is that it enables advertisers, or in this case political parties, the ability to reach users in specific regions, metropolitan areas and now postcodes," Twitter said in a blog post. "
dr tech

Revealed: Tory 'dark' ads targeted targeted' Facebook feeds in Welsh marginal seat | Politics | The Guardian - 0 views

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    "The Observer has obtained a series of Conservative party attack ads sent to voters last week in the key marginal constituency of Delyn, north Wales. Activists captured the ads using dummy Facebook accounts after finding that their own ad - encouraging young people to register to vote - were being "drowned out" by the Tory ads"
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