How tracking customers in-store will soon be the norm | Technology | theguardian.com - 1 views
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dr tech on 12 Jan 14"Emma Carr, the deputy director general of Big Brother Watch, believes that the technology ignores customers' privacy, and branded it "disproportionate". "This is a clear example of profit trumping privacy," she said. "The use of surveillance technology by shops, in order to provide a better or more personalised service, seems totally disproportionate.""