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Admiral to price car insurance based on Facebook posts | Technology | The Guardian - 0 views

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    "Admiral Insurance will analyse the Facebook accounts of first-time car owners to look for personality traits that are linked to safe driving. For example, individuals who are identified as conscientious and well-organised will score well. Facebook forces Admiral to pull plan to price car insurance based on posts Read more The insurer will examine posts and likes by the Facebook user, although not photos, looking for habits that research shows are linked to these traits. These include writing in short concrete sentences, using lists, and arranging to meet friends at a set time and place, rather than just "tonight"."
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