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""This photo is a prime example of why 2024 is a crucial year for spotting - and stopping - manipulated media," says Shweta Singh, an assistant professor of information systems at Warwick Business School. "Whilst this may have been some low-level photoshopping, much of the edited media currently circulating can be more sinister. With elections in both the UK and the US this year, the importance of media being genuine has never been higher. Suspect photoshopping like this only undermines the faith of the public in the media they are presented with, and risks seriously damaging public trust.""

"However, there's a new breed of video and audio manipulation tools, made possible by advances in artificial intelligence and computer graphics, that will allow for the creation of realistic looking footage of public figures appearing to say, well, anything. Trump declaring his proclivity for water sports. Hillary Clinton describing the stolen children she keeps locked in her wine cellar. Tom Cruise finally admitting what we suspected all along … that he's a Brony."