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Is your friend getting a cheaper Uber fare than you are? | Arwa Mahdawi | Opinion | The... - 0 views

    "Personalized pricing, which is also known as price discrimination or price optimization, depending on whether you're an economist or an online marketer, is a growing trend. According to a recent Deloitte and Salesforce report, 40% of brands that currently use AI to personalize the customer experience have used it to tailor pricing and promotions in real time. "
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