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Empirical analysis of behavioral advertising finds that surveillance makes ads only 4% ... - 0 views

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    "They found that despite the 40% "ad-tech" premium charged by behavioral ad companies, the ads only added about 4% the media companies that published them, meaning that behavioral advertising is a losing proposition. "
dr tech

A Robot, A Recruiter & A REST API Walk Into A Bar… - Peterson Technology Part... - 0 views

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    "One great way to tell the difference is to ask AI recruiting companies what they use artificial intelligence, machine learning and/or deep learning for. Hopefully the hiring firm can what it's using the new technology for and not just that it is. If not it's time to dig a bit deeper."
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