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Billboards are using sensors to identify, target and track individuals / Boing Boing - 0 views

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    "I can't believe this has to be said (again), but cyberpunk was meant as a warning, not a business plan. It turns out that you need very few identifiers to make a guess about who a person standing in front of a billboard is, especially when you can suck data out of their phones. Throw in data about how long you stand in front of a billboard and you've got metrics that advertisers can use to tune their campaigns."
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