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When Wall Street and Silicon Valley come together - a cautionary tale | Comment is free... - 0 views

    "Teatreneu's administrators found an ingenious solution: partnering with the advertising agency Cyranos McCann, they fitted the back of every seat with fancy tablets that can analyse facial expressions. Under the new model, visitors enter the club for free but have to pay 30 cents for every laugh recognised by the tablet - with a cap of €24 (or 80 laughs) per show. A mobile app makes it easier to complete the payment; the overall ticket prices have reportedly gone up by €6. As a bonus, you can also share your smiling selfie with friends: the path from funny to viral has never been shorter."
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