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Empirical analysis of behavioral advertising finds that surveillance makes ads only 4% ... - 0 views

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    "They found that despite the 40% "ad-tech" premium charged by behavioral ad companies, the ads only added about 4% the media companies that published them, meaning that behavioral advertising is a losing proposition. "
dr tech

Apple ad-blocking software scares publishers but Google is target | Technology | The Gu... - 0 views

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    "Mobile advertising was the great hope for newspapers and magazines, replacing revenues lost in the switch to digital from print. Earlier this year the influential analyst Mary Meeker, of the venture capitalists Kleiner Perkins, had pegged it as a $25bn opportunity in the US alone. Now the hoped-for revenues are in peril, and publishers - and people who care about free, independent news - are rightly worried."
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