Content Moderation is a Dead End. - by Ravi Iyer - 0 views
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dr tech on 28 Oct 22"One of the many policy-based projects I worked on at Meta was Engagement Bait, which is defined as "a tactic that urges people to interact with Facebook posts through likes, shares, comments, and other actions in order to artificially boost engagement and get greater reach." Accordingly, "Posts and Pages that use this tactic will be demoted." To do this, "models are built off of certain guidelines" trained using "hundreds of thousands of posts" that "teams at Facebook have reviewed and categorized." The examples provided are obvious (eg. a post saying "comment "Yes" if you love rock as much as I do"), but the problem is that there will always be far subtler ways to get people to engage with something artificially. As an example, psychology researchers have a long history of studying negativity bias, which has been shown to operate across a wide array of domains, and to lead to increased online engagement. "