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"In the fawning media coverage of the Obama campaign's technological prowess, it did not occur to observers at the time to call this a startling invasion of privacy. And it wasn't, or at a very minimum, the privacy risks were arguably outweighed by the benefits. A tool like this could be the future of politics: door-to-door canvassing for the digital age, and a welcome antidote to impersonal broadcast TV ads or a welcome upgrade from getting a phone call from a stranger telling you to vote."

""The documents reveal a much clearer idea of what actually happened in the 2016 US presidential election, which has a huge bearing on what will happen in 2020. It's the same people involved who we know are building on these same techniques," she said."