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Everybody lies: how Google search reveals our darkest secrets | Technology | The Guardian - 0 views

    "People will admit more if they are alone than if others are in the room with them. However, on sensitive topics, every survey method will elicit substantial misreporting. People have no incentive to tell surveys the truth. How, therefore, can we learn what our fellow humans are really thinking and doing? Big data. Certain online sources get people to admit things they would not admit anywhere else. They serve as a digital truth serum. Think of Google searches. Remember the conditions that make people more honest. Online? Check. Alone? Check. No person administering a survey? Check."
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