Some Malls Tracking Shoppers Through Their Cell Phones This Holiday Season - 0 views
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Ben Feigert on 25 Nov 11By John P. Mello Jr., PCWorld Nov 25, 2011 9:06 AM For some mall shoppers, Black Friday has become Track Friday. Thanks to a snoopy piece of tech from a U.K. company called Path Intelligence, some malls in Europe, Australia, and the United States will be tracking shoppers' movements today through their cell phones.