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Disney’s rigorous creative process involves 3 distinct phases of idea development, each of which is designed to unfold in a separate room.
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Step 1 asks “WHAT are we going to do?” It’s all about dreaming big. Any idea, no matter how absurd, can and should be suggested. Here, you are defining the big, bold objectives that will shape your project. Room Setup: Airy rooms with high-ceilings are the best locations for thinking big. The team should sit in a circle facing each other to promote collaboration and creative flow.Mentality: Any idea is fair game. This step is not about feasibility, it's about surprise. Set aside your assumptions and push yourself to think in new ways.
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tep 2 asks “HOW are we going to do it?” Now the focus is on creative execution. How will the idea be implemented? Who’s doing which tasks? What’s the timeline? In Disney’s case, this stage would involve sketching out characters, discussing plot, and ultimately building out storyboards. Room Setup: A practical room with a large dry-erase board or wall facilitates strategic planning. The team should sit in a semi-circle facing the board as everyone participates in the execution planning process.Mentality: This is the step where you role up your sleeves and fill in the blanks. You may find a gem of an idea from the first step that needs to be fleshed out. During this phase, seek to resolve every uncertainty around timing, logistics, and feasibility. When something doesn't make sense, question it.
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