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Chris Ruether

Social Media in Higher Education: A Literature Review and Research Directions | Charles... - 0 views

  • Given this insight
  • SMTs are reshaping theway students communicate
  • They utilize wall posts, event notifications, and tweets to inform students about upcoming
  • ...7 more annotations...
  • events and
  • activities, athletic games and competitions, deadlines, reminders, general college
  • These young media consumers are more connected than
  • emergencies. The use of social media in recruitment, marketing, or managing the college’s brand
  • image (mostly through one-way communication) was the next most frequent purpose listed.
  • announcements, school closings due to inclement weather or other reasons, alerts, and
  • any previous generation, and they have an expectation to remain that way in all aspects of their lives (Prensky, 2005).
  •  
    This article indicates the increased usage by universities and other higher education institutes of social media. It seems to imply that the more integrated a teacher is with social media such as Facebook and YouTube in the class room the better the students respond.
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