Children's Websites: Usability Issues in Designing for Kids (Jakob Nielsen's Alertbox) - 0 views
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Another change relates to reading. In the first study, many children were willing to read instructions before, say, starting a game. Now many kids behave more like adult users and refuse to read. This reduced willingness to read seems related to experience: the more experience our users had, the less they read.
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Advertising and promotions Can't distinguish from real content Ads avoided (banner blindness); promos viewed skeptically
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And it's confusing when pages have multiple links to the same destination, because users don't know whether the various links actually point to the same place or have slightly different meanings.
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Kids suffer from a learned path bias: they tend to reuse the same method they've used before to initiate an action. In our studies, we often saw Kids who had been successful with a certain approach to a site stick determinedly to that approach over and over again, even as it failed them during subsequent tasks that required them to use a different navigation scheme.
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On a more negative note, kids still don't understand the Web's commercial nature and lack the skills needed to identify advertising and treat it differently than real content.