Such efforts haven’t always been executed with finesse. Texas A&M University, for example, issued a report in 2011 that listed faculty members’ names in red or black — like a corporate balance sheet — depending on whether the research and tuition dollars they generated covered their salary and expenses. Such heavy-handed efforts usually crumble under faculty opposition. Texas A&M abandoned its plan amid faculty objections to the perceived corporatization of the university as well as the accuracy of the data.
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