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iPad drives tablet growth in first quarter of 2012

" iPad now 97% of tablet traffic, eclipses iPhone, iOS remains mobile leader By Daniel Eran Dilger Published: 04:27 PM EST (01:27 PM PST) A new market research report notes that mobile devices now amount to almost 7 percent of all US web traffic, with Apple's iOS representing a 58.5 percent slice of all mobile traffic and the iPad now accounting for more traffic than iPhones. The growth of mobile devices has claimed a 6.8 percent chunk of US web traffic from conventional PCs, according to a new report by comScore. Of that segment, about two thirds of the traffic is from mobile phones and a remaining third is being generated by tablet users. The group notes that Apple's iPad now accounts for 97.2 percent of all tablet-originating web traffic, driving home the reality that competitors have not yet released a significant tablet competitor. Among iOS users, iPad now accounts for 46.8 percent of all traffic generated, making it now a more prolific tool than the iPhone for mobile web use, which represents 42.6 percent of iOS traffic. An increasingly important market segment The firm also outlined why the growth of tablet traffic is significant, noting that almost half of tablet owners have completed purchases using their tablet. "Tablet owners exhibited significant use of their devices throughout the entire online shopping process," comScore reported, "from doing the initial planning, conducting product and store research, making price comparisons, to finally transacting. In the past month, more than half of tablet owners looked up product or price information for a specific store (56 percent) and read customer ratings and reviews while on a tablet (54 percent)." The group added, "the incremental reach through mobile and connected devices should not be underestimated," pointing out that, "in August 2011, the additional mobile and connected device audience for Pandora accounted for more than half of their total cross-platform audience." Who rules the mobile wor

"Jeff Cavins, CEO of Fuzebox, recently wrote in Business Insider that the explosive uptake of tablet computers is fueling the growth of what he called the new "iPad economy." Cavins said: "The iPad is shifting the way businesses function, changing how executives interact and transforming the economics of today's business operations.""

We've all heard about the incredible growth of the App Store, which has seen more than 500 million downloads across over 15,000 applications. ...

"How do we raise emotionally aware and well-adjusted kids? With lots of talking and sharing, of course. For some kids, digital media can also help by packaging powerful messages inside enticing apps. In one, kids explore how we are the same and how we are different from one another. In another, they interact with silly characters to learn their emotional responses. And in a third, virtual friends share stories to get 'tweens thinking about how to best handle emotionally charged situations. Here's a closer look at these three masterful apps. Wee You-Things"