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"[The iPad] it's the first device that actually is a reflection of me - or us. It's so revolutionary that it's no longer about me adapting myself to somebody else's set of programmings or the way in which a device is going to engage. It is the reverse. It is as though I'm looking in a mirror." I love this description because it encapsulates what should be the crux of any mobile learning strategy. That is, recognizing that mobile content delivery should be fully controlled by the learner. In other words, what content the learner wants; where and when they want it; and how they want it delivered - with no constraints.