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John Evans

AppleInsider | iPad now 97% of tablet traffic, eclipses iPhone, iOS remains mobile leader - 0 views

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    " iPad now 97% of tablet traffic, eclipses iPhone, iOS remains mobile leader By Daniel Eran Dilger Published: 04:27 PM EST (01:27 PM PST) A new market research report notes that mobile devices now amount to almost 7 percent of all US web traffic, with Apple's iOS representing a 58.5 percent slice of all mobile traffic and the iPad now accounting for more traffic than iPhones. The growth of mobile devices has claimed a 6.8 percent chunk of US web traffic from conventional PCs, according to a new report by comScore. Of that segment, about two thirds of the traffic is from mobile phones and a remaining third is being generated by tablet users. The group notes that Apple's iPad now accounts for 97.2 percent of all tablet-originating web traffic, driving home the reality that competitors have not yet released a significant tablet competitor. Among iOS users, iPad now accounts for 46.8 percent of all traffic generated, making it now a more prolific tool than the iPhone for mobile web use, which represents 42.6 percent of iOS traffic. An increasingly important market segment The firm also outlined why the growth of tablet traffic is significant, noting that almost half of tablet owners have completed purchases using their tablet. "Tablet owners exhibited significant use of their devices throughout the entire online shopping process," comScore reported, "from doing the initial planning, conducting product and store research, making price comparisons, to finally transacting. In the past month, more than half of tablet owners looked up product or price information for a specific store (56 percent) and read customer ratings and reviews while on a tablet (54 percent)." The group added, "the incremental reach through mobile and connected devices should not be underestimated," pointing out that, "in August 2011, the additional mobile and connected device audience for Pandora accounted for more than half of their total cross-platform audience." Who rules the mobile wor
John Evans

Students Using iPad iBooks Textbooks Score Nearly 10% Better on Test than Peers | PadGa... - 4 views

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    "A new educational app from global education leader Houghton Mifflin Harcourt (HMH), HMH Fuse™: Algebra 1, was studied by research firm Empirical Education Inc. and found to be a platform that successfully "encourages the use of personalized lesson plans by combining direct instruction, ongoing support, assessment and intervention in one easy-to-use suite of tools.""
Sean Nash

Avoiding "Unmitigated Disasters" - nashworld - 13 views

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    "After stumbling upon the article, "Switch to e-books was 'an unmitigated disaster,' says school principal," in my feed this past week, it occurred to me that there are increasingly predictable patterns surrounding stories of failed "innovation" in digital learning initiatives. Schools have been assigning computers to each child for some time now. And still, we continue to see stories like this in the media. In short: we can do better than this."
Mark Kabbbash

LOCiMOBILE, Inc. Launches Its New iLOCi2(TM) iPhone App International Version 1.2 -- In... - 0 views

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    "Since Apple launched and introduced the iTunes stores the mobile industry has rushed to embrace the sale of applications. iSuppli estimates that in Q1 2010, Apple's share of revenue from the sale of applications developed for the iPhone is expected to be $200 million, but that the greater part of the revenue -- 70% -- will go to the developers. As an application developer, LOCiMOBILE represents the premium App based services like off-board navigation and PLS which are in great demand."
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