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"The Apple announcement this week about iBooks Author - the new app that will allow anyone to create and distribute multimedia interactive books has been a long time coming. The initial introduction of PDF documents and then ePub documents into iBooks was always a stop gap measure because of the limitations of each of the individual formats. Anyone could produce these documents but they did not really live up to the promise of what we knew was possible. I knew what we could create in Pages but I was unable to reproduce this in an interactive format to distribute to my students on iBooks."

"Introducing an entirely new kind of textbook that's dynamic, current, engrossing, and truly interactive. A textbook created by publishers using a new authoring tool from Apple. A textbook brought to life by iPad. Watch the iBooks textbooks video "

"Late last week, Apple announced the launch of a new piece of software, iBooks Author, and a new version of its eBook reader, iBooks 2. It's a development that promises to accelerate the move to interactive eBooks, by radically simplifying their development."

"During its education event in January, Apple unveiled its plans to revolutionize the K-12 classroom with the iPad, electronic textbooks, a revamped version of iTunes U that supports content for K-12 schools as well as higher education, and tools for educators to create their own digital content using iBooks Author and iTunes U."

"utting aside for a moment the IP ownership questions regarding content exported from Apple's iBooks Author tool, the company's strategy to increase its presence in education and learning is significant."