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Here's a snapguide for how to create a QR code to an ibook. This would let you put a link in a slide or on a page that would immediately take one to an ibook. (You can do this for kindle books too but would just use the URL as you can't buy inside the Kindle app on the ipad because Amazon and Apple couldn't come to terms on Apple's cut. You can just go to the Amazon webpage for the kindle and when it opens in safari, a person can buy and download from there.)

"Late last week, Apple announced the launch of a new piece of software, iBooks Author, and a new version of its eBook reader, iBooks 2. It's a development that promises to accelerate the move to interactive eBooks, by radically simplifying their development."

First and foremost, your ebook files need to be converted into the ePub format. Granted, there are quite a few ways to do this, but one of the best methods is by using Calibre, ...