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" iPad now 97% of tablet traffic, eclipses iPhone, iOS remains mobile leader By Daniel Eran Dilger Published: 04:27 PM EST (01:27 PM PST) A new market research report notes that mobile devices now amount to almost 7 percent of all US web traffic, with Apple's iOS representing a 58.5 percent slice of all mobile traffic and the iPad now accounting for more traffic than iPhones. The growth of mobile devices has claimed a 6.8 percent chunk of US web traffic from conventional PCs, according to a new report by comScore. Of that segment, about two thirds of the traffic is from mobile phones and a remaining third is being generated by tablet users. The group notes that Apple's iPad now accounts for 97.2 percent of all tablet-originating web traffic, driving home the reality that competitors have not yet released a significant tablet competitor. Among iOS users, iPad now accounts for 46.8 percent of all traffic generated, making it now a more prolific tool than the iPhone for mobile web use, which represents 42.6 percent of iOS traffic. An increasingly important market segment The firm also outlined why the growth of tablet traffic is significant, noting that almost half of tablet owners have completed purchases using their tablet. "Tablet owners exhibited significant use of their devices throughout the entire online shopping process," comScore reported, "from doing the initial planning, conducting product and store research, making price comparisons, to finally transacting. In the past month, more than half of tablet owners looked up product or price information for a specific store (56 percent) and read customer ratings and reviews while on a tablet (54 percent)." The group added, "the incremental reach through mobile and connected devices should not be underestimated," pointing out that, "in August 2011, the additional mobile and connected device audience for Pandora accounted for more than half of their total cross-platform audience." Who rules the mobile wor

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