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iPad now 97% of tablet traffic, eclipses iPhone, iOS remains mobile leader
By Daniel Eran Dilger
Published: 04:27 PM EST (01:27 PM PST)
A new market research report notes that mobile devices now amount to almost 7 percent of all US web traffic, with Apple's iOS representing a 58.5 percent slice of all mobile traffic and the iPad now accounting for more traffic than iPhones.
The growth of mobile devices has claimed a 6.8 percent chunk of US web traffic from conventional PCs, according to a new report by comScore.
Of that segment, about two thirds of the traffic is from mobile phones and a remaining third is being generated by tablet users. The group notes that Apple's iPad now accounts for 97.2 percent of all tablet-originating web traffic, driving home the reality that competitors have not yet released a significant tablet competitor.
Among iOS users, iPad now accounts for 46.8 percent of all traffic generated, making it now a more prolific tool than the iPhone for mobile web use, which represents 42.6 percent of iOS traffic.
An increasingly important market segment
The firm also outlined why the growth of tablet traffic is significant, noting that almost half of tablet owners have completed purchases using their tablet.
"Tablet owners exhibited significant use of their devices throughout the entire online shopping process," comScore reported, "from doing the initial planning, conducting product and store research, making price comparisons, to finally transacting. In the past month, more than half of tablet owners looked up product or price information for a specific store (56 percent) and read customer ratings and reviews while on a tablet (54 percent)."
The group added, "the incremental reach through mobile and connected devices should not be underestimated," pointing out that, "in August 2011, the additional mobile and connected device audience for Pandora accounted for more than half of their total cross-platform audience."
Who rules the mobile wor
"Like nothing else before it, the iPad has provided a means to involve even these students in music making activities that help develop motor skills, attention span, ability to focus and cognition. In developing these all important skills, students can also become a part of a group that is creating something together, thereby learning how to interact with their peers."
"Pages is probably one of the most underrated iPad apps. It's much more than a Word compatible word processor, Pages is almost a fully featured desktop publishing app. I have access to some of the best page layout and design tools available on OS X, but I wanted to see how practical an iOS page layout workflow could be."
"Poetry is one of the areas of the curriculum in which it can be particularly challenging to engage and excite students, with teachers sometimes battling the unfounded stereotype that poems are 'old-fashioned' or 'uncool', or that it is 'embarrassing' or too hard to write your own."
"I aimed to start the teacher training session with the basics, then move onto the functionality of some of the apps. The basics on an iPad are fairly easy to master (hey, my 2 year old daughter can switch between apps) but some of the features of the device can take some time to get used to. Some apps are easy to get to grips whilst other are more challenging and not equal in terms of functionality. "
"There is a running theme on this blog - 'it's not about the device'. I expected this view to be challenged by a visit to Essa Academy in Bolton where they refer to an 'ecosystem' using Apple technology. I was prepared for technological practice that would be difficult to comprehend and a new building with an infrastructure we couldn't hope to replicate. I couldn't have been more wrong."
"here are tons of ways to manage business, school, and home projects. Tracking things like timelines and schedules, resources like people, materials and tools, and keeping it all in an easily read format is quite the challenge, however. We took a look at three different types of software for managing projects on the iPad, starting with the powerful (and premium priced) OmniPlan for iPad. We also took a quick look at iScope, a less expensive yet unique piece of software for managing projects with a more personal feel, as well as the free Wunderlist, a great and free app for just managing tasks."
"Rovio has proved there is life beyond Angry Birds by today launching its new puzzle-based games series Amazing Alex on iOS and Android devices, challenging gamers to complete 100 levels using 35 fully interactive objects."
"This infographic reaffirms how difficult it can be to "sift and winnow" apps when there are more than 67,000 educational iPad apps. Finding the right one to support individuals with special needs can be a challenge and take time!"
"One challenge for teachers with students using devices like iPad and iPod touch is collecting student work. Unfortunately, there is not one consistent way for apps to export what a user creates"
"The challenge then with the iPad is like anything else computer related. Can we get the teachers on board? Regardless of Apple's PR machine telling us how magical and simple it is, despite the fact a toddler can pick one up and play games without batting their cute little eyelids, the fact remains there are still many teachers who haven't embraced laptops after 15 years of exposure let alone a completely different system present in the iPad."
"Sector 33 is a new educational game from NASA that allows anyone to step into the shoes of an Air Traffic Controller. The game, which simulates the experience of directing flights safely into airports, is designed to challenge students in middle school and above to use basic math and problem solving skills"
"This was the perfect way for teachers to share skills and ideas, have professional conversations and extend their professional learning. During the session, teachers were given the challenge to "Create a digital story where you become the characters of a fairytale." They completed this in small groups using Dropbox to share photos, Strip Designer to cut themselves out and place themselves onto backgrounds and finally Keynote to put the story together."
"Both The Dark Knight Rises and the recent Spider-man reboot have provided inspiration for some stunning paintings by David Chong. Over on Deviantart David explains the challenges and rewards of painting with the iPad."
"If you have a family and more than one iPhone, iPad, or iPod touch floating around, iCloud can make it much easier to share everything from doctors appoints to game purchases, but it can be a challenge to set things up perfectly."