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Bill Kuykendall

At Time Inc., a Leader to Help It Fit the New Digital Order - - 4 views

  • It is easier to reverse-engineer a television property into a magazine — Oprah, ESPN and more recently the Food Network — than it is to grow a multimedia property out of a magazine.
  • “In the magazine world, they have been allowed to live with the illusion that it is the printed word that creates value,” he said. “But the value actually comes from the attention of the reader.
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